Opportunities for the internationalisation of SMEs - An European Study
"ITM program is one of the most effective international education programs in the field of internationalisation. Program makes it possible for export managers to meet and build relationships and even create business with other export managers. The ITM program create successful international growth by adding a unique mix of recruitment, training, an international network and coaching to SMEs and its personnel".
Capacity building, export coaching and international trade training is the most effective support measures. This is what the ITM Worldwide Concept offers.
365 support measures were identified in all 27 Member States.
What aspects of these support measures are expected to be most responsible for the positive effects?
- capacity building is the most important aspect
- the international competences of the enterprises should be trained. (an advisor/export coach help to do an export business planan, training of staff (the effectiveness depends on the companies’ ability to capitalise on the trainees).
What (quantitative) effects were generated through the use of the support mea- sures on the internationalisation of the participating SMEs?
- most measures have a positive effect on the number of their export clients, their exports and their turnover.
- all measures seem to realise some sort of ‘intangible’ effects. increase in international competences, more attention for a new technology, new cooperation partners, adoption of new ideas, positive effects on product innovation, new business contacts in the target country, a better network in Europe, a better knowledge and picture of the market opportunities, improvement of the ability to do marketing abroad independently, using a more structured planned approach, increasing the scale and quality of the internationalisation plan, better skills to overcome barriers to market entry, learning about foreign mar- kets, ability to reach a target market, ability to develop a strategic international plan, ability to export successfully, etc.
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